Account-based marketing (ABM) is an increasingly popular approach for B2B companies that target larger accounts. It allows marketing teams and sales organizations to work together to identify target accounts, craft customized campaigns, and work together to align and move individual accounts through the pipeline, both before and after lead conversion. This business strategy focuses resources on a set of target accounts within a market and cannot succeed with just any data. So before implementing the strategy, it is important to collect all data and convert it into digital format. An expert document scanning service can provide you with quality data to build a strong foundation for your ABM strategy.
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