With the advent of eReaders, tablets and smartphones, readers can access any book from anywhere, something that wasn’t available to them before. For writers as well, getting published has become much easier. eBooks have become so popular in today’s competitive market as these provide great flexibility and convenience to readers. Providers of data conversion services help organizations and authors to easily publish their own eBooks at affordable rates.
For any eBook to be successful, choosing the right topic is most important. But selecting a topic for your eBook is not an easy task. No matter what the topic is, it should be able to impress and inform the readers. An aimless book that has no purpose or a good topic is a waste of time.
Choose Your Topic Carefully
You should be very careful while choosing a topic for your electronic book. No readers would want to see self-promotion or read content that don’t serve them any purpose. On the other hand, they would love to read topics that are inspiring, informative and interesting. Consider the following points while choosing a topic.
- Your expertise
- Recent and relevant developments related to the subject of discussion
- Educating the public
- Find out what your clients/readers want to learn/read
- Understand who enjoys eBooks the most
- Debunking myths
- Prediction or forecast
- Simplifying a complex subject
Tips to Choose the Right Topic
- Find out your ebook niche: If you have a blog or active social media presence with a good following, then you probably know your niche. To pursue your niche, first you should think about the topic you are passionate about and have good knowledge and training in. The second thing you should know are the problems and questions your readers have. Once you have decided on your niche, be more specific with your niche so that it becomes easier for your book to be immediately popular and stand out among the competitors.
- Ask the problems your target audience has: Before deciding on a topic for your eBook, you can ask your target audience by making calls, or ask them via social media and surveys. Onsite survey and questionnaire software could help in this regard to identify which topics are in demand. Or, you could use a Google Form. You can also survey your Facebook fans, Twitter followers and other social media followers.
- Check the analytics of your topics: Look through your old blogs and social media posts to see which content has received lots of views and shares in the past, and note down those topics. Some of your popular old blogs can be repurposed in your eBook. You can also use Google Trends to find which topics are at the top in Internet searches and where they are coming from. It also provides a unique real-time perspective on what people are currently interested in. The data represents search volumes of aggregate groups and not individually.
- Use BuzzSumo: It helps you to find out the best performing content. Simply type in a word or phrase, and you will get a whole list of popular content related to that topic.
- Keyword research: Find out keywords or phrases that are searched most in your industry. This will give you an idea about what users look for on the Internet. Invest some time in doing some keyword research to find a bunch of possible topics. Answer the Public is one such tool that lets you find out a whole ton of keywords and questions related to the topic.
- Check on Kindle Books: Go through the eBook best seller list on Amazon, Barnes and Noble. If you find your topics at the top of the list, then it shows that there is high demand for the topic. It allows you to tweak to match or supplement topics that are gaining interest. Take note of book reviews because readers’ reviews help determine whether they are satisfied or dissatisfied with the topic. Find out the topics that the audience are pleased with, pick out those topics and mend it your way to suit your needs.
- Test Your Topics: Once you have narrowed down your topics, the next best thing is to post the topic on your social media and email and monitor each one’s performance. This helps you to have a better idea of the most popular topic for your eBook.
- Keep an eye on your competitors: Find out what your competitors are doing to stand out among the others. Identify the top 10 competitors and find out what they are writing about and look through their blog posts to see which ones have received the most shares. You can use tools like Social Count to quickly find out the most shared articles of your competitors.
Writing an eBook need not be a very daunting task if the topics are well-researched and chosen and well-structured so that it attracts readers. Focus more on providing relevant and valuable information to the readers and this assures the credibility of the eBook. However, once you have decided on the topic and finished your eBook, there are many ways to get it to your readers – from social promotion to paid activity. If you have well-written content, then you can approach a document conversion company that can provide eBook conversion services for you.
