Can you identify a learning resource which has made significant impact in the way learning is practiced in today’s digital age? The obvious answer is – eBooks – which has revolutionalized the way digital learning is practiced globally today. EBooks have gained tremendous significance these days as more people switch to smartphones and other reading devices. Electronic books (eBooks) are book publications available in digital format. These books include text, images or both and can be read on dedicated e-reader devices as well as on any computer device that features a controllable viewing screen (including desktop computers, laptops, tablets, and smartphones). This way, eBooks allow people to learn what they want to learn, when they want to learn and from where they want to learn. A reliable document conversion company offers eBook conversion services to convert any book or document that can be read on the popular e-Readers available in the market-Amazon Kindle and Fire, iPhone, iPad, Android phones and tablets, laptops, Sony Reader, Kobo Reader, Barnes and Noble Nook.
Why Make an eBook?
When compared to traditional books, eBooks offer various advantages including – enhanced and convenient reading experience, ease of portability and reduced storage space. By creating an eBook, internet marketers and bloggers can get pre-loyal subscribers, increase exposure and add a new revenue stream.
Regarded as a modern tool for gaining valuable knowledge as per the convenience of the reader, eBooks have multiple digital “pages” that people can navigate through, and are often packaged in different file types like – PDF, EPUB, AZW and ODF. PDFs (which stand for “Portable Document Format”) are likely the most well-known file type as they can be easily sent from one user to another. The demand for PDF file eBooks has increased tremendously with the growth in the tablet and Smartphone market. No matter what subject your eBook deals with, research is an important part of digital book creation. Unlike short-form content like articles and videos, people who access to PDF books want the content in full story, not just bullet points.
Let’s discuss some quick steps for creating a PDF eBook –
Know Your Objective
Before you begin any steps, clearly identify the objective of your eBook. In simple words, understand what specific business concerns you are addressing and determine how to effectively solve the same. If you are creating a digital book with the sole objective of increasing brand awareness – then position your brand as a thought leader on the subject. No matter what specific objective is, be prepared to design or create a digital book that helps you achieve this goal.
Identify Your Target Market
Carefully identify the target market which you are pitching to. Look for popular keywords in Google/Clicky Analytics and input those keywords and find out if any other related keywords could perform better.
Choose a Relevant Topic and Title
When choosing a topic for your electronic book, select a relevant topic and specific title that interests your target audience. Don’t choose a topic unless you have adequate knowledge about the same, or else your credibility will be at stake. It’s a good idea to share a personal connection to the topic if possible. Bringing a personal angle to your story adds authority to show potential readers that you are experienced enough to know what you are talking about.
For instance, if you happen to write an eBook on the topic – “How to Make a Million Dollars Per Year – if you make a million dollars per year and is confident enough to teach others how to do the same, then that is a very good book to write. On the other hand, if you have never made any money yourself, then you really don’t have any authority on that specific topic.
Read our blog on – How to choose an effective topic for your eBook?
Write the eBook
When it comes to writing, everyone has a different process. The key to selling eBooks is to write simply and clearly. Follow these steps –
- Use suitable software to write an eBook (such as PublishXpress, Open Office, iBooks Author, OpenOffice).
- Use a well-proven font, simple colors and include some striking images.
- Keep your format consistent and make use of formatting – like bulleted lists, bold text, italics, and font size changes (when appropriate).
- Get your digital book proofread by professional writers within your industry. Proofreading helps to identify spelling mistakes, additional insights on your thoughts, writing style and execution of ideas.
- Include a nice eBook cover to promote your PDF file.
Finally, all that matters is that you’re clearly communicating your thoughts and bringing readers the solutions they need.
Convert Your eBook to a PDF
Once you have completed the writing and designing your eBook and reviewed it one last time, it’s time to export the eBook as a PDF. PDF conversion of your digital documents helps to store, save and transmit the content in a non-editable format. If you fail to convert an editable document, your content can be altered or misused by visitors.
To convert your eBook in to a PDF file – “Click File” >> “Save As” in the eBook template you have open. Under File format – Select PDF and select a destination on your computer for this new file. Also, set up a system where people can get the eBook delivered for free when they enter their email address in to your subscription form.
Publish and Promote Your eBook
Once you have invested significant time for writing, editing and designing your eBook, it’s time to promote your new eBook. Without adequate promotion, no one will read, or even see your eBook. Build a buzz within your audience and use that to drive sales.
Creating a landing page for your eBook is an easy way to turn visitors. A landing page is a web page that promotes/describes your offer and provides a form that visitors need to fill out with their contact information in order to access your eBook. Advertise your eBook on your website homepage with a link to its landing page. Publish posts to social media with a link to your eBook. Create social media share buttons within your eBook to encourage readers to share on their personal social media profiles. Once your eBook content is successfully launched and promoted across your marketing channels, you can use marketing analytics to measure the success of eBook.
When large volume eBook to PDF conversion is required, outsourcing to a document conversion company is the best option. Relying on document scanning and document conversion services ensures speed, professionalism, quality and efficiency in conversion while saving valuable time and costs.
