Businesses in the dynamic telecom industry must fulfil the rising need for connectivity, deal with security concerns, and develop new solutions for the newest technological paradigms and smart gadgets in order to stay ahead of the market. Even major firms have challenges when establishing new internal teams, particularly for IT and support services. They gain the opportunity to enhance their services and maintain client satisfaction by utilizing outsourced solutions. They just pay for the services provided by their BPO while receiving work of an equivalent or superior quality.
As per Grand View Research in 2020, it is estimated that the global market for telecommunications services was valued at USD 1657.7 billion and will increase at a compound annual growth rate (CAGR) of 5.4% from 2021 to 2028. In recent decades, the global communication network’s spectrum has grown. Customers are continually growing as a result of technical advancements like 5G and smart devices that use next-generation technologies. For telcos, the desire for value-added managed services and high-speed data connectivity has opened up a world of possibilities. The telecom BPO industry has rapidly expanded to keep up with the lengthening of communication services. ReportLinker projects that the worldwide BPO market will increase by USD 65 billion, or 2% CAGR, to reach USD 78 billion.
Importance of Outsourced Services for the Telecom Industry
Outsourcing is an effective technique of closing the skills gap which has formed in the telecom industry, as skilled individuals moved on to other industries where their abilities are much more in demand. As a result, partnering with outsourcing providers is a great method for the telecom sector to create and maintain a network that is really next-generation while still keeping the prices down. Outsourcing can help telecom firms save money in areas like procurement, logistics, and maintenance by relieving the financial pressure of maintaining these services in-house, in addition to filling the skills gap and offering professional engineering staff locally. However, selecting the appropriate partners is key to effective outsourcing. Companies in the telecom industry should choose outsourcing partners that can add value at every step of the project. When done correctly, outsourcing can result in a permanent relationship that is advantageous to both sides, rather than just providing some extra manpower in a time of need.
Processes That Are Outsourced in the Telecom Industry
- Customer service: One of the most popular services the industry contracts out is customer support. It enables them to provide their customers with assistance round-the-clock and to address their concerns in an omnichannel manner.
- Technical assistance: Meanwhile, outsourcing technical assistance offers them access to specialists in fixing technical issues. These individuals have the skills to diagnose problems with their connections and devices and to advise consumers on how to better maintain the product.
- Finance accounting: Telecom companies, like other businesses, occasionally contract with accounting firms to handle their billing operations.
- Generating leads: Telecom firms may attract more potential consumers and convert them to customers by outsourcing lead generation. They carry out the necessary research, cold calls, and email marketing to draw in the campaigns’ targeted demographics and persuade them to buy their goods.
How Outsourcing Can Help the Telecom industry
- Recognize client expectations: Recognize your clients’ needs and satisfy them. Your preparation is crucial in an era where rivals provide affordable offerings, such as digital content.
- Use AI-enabled tools to enhance customer service: Additionally, you may efficiently engage with customers round-the-clock and improve CX by integrating your customer service operations using AI-powered omnichannel.
- Create a customer-centric culture: Telecommunications companies must train both new hires and existing employees to foster a customer-centric culture. Instead of focusing on profits and sales, it’s time to prioritize customer success, which eventually leads to higher sales and income.
- Place a priority on omnichannel experiences: Since 2020, the proportion of businesses making investments in omnichannel experiences has increased from 20% to more than 80%. In the telecom sector, outsourcing improves customer satisfaction globally, conserves resources, and aids in expanding coverage.
- Obtain criticism, then work on it: Consumers in the twenty-first century are wise. They carefully consider feedback and evaluations before choosing a telecom provider. It’s critical to comprehend what they want, their past experiences, and their pain areas before deploying a counter-strategy.
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Outsourcing no longer refers to a cost-saving operational strategy used by organizations. Instead, outsourcing in its contemporary guise allows companies to promote innovation within their own structures. Businesses that opt to utilize back office outsourcing solutions to meet their telecom needs are in a unique position to provide their clients more support in the form of product innovation, risk reduction, and cloud-related services.